Google Data Studio (formerly Looker Studio)
Google's free report and dashboard builder. On Nov 3, 2026, Looker Studio links redirected to pages branded Data Studio.
- Best for
- Agencies and owners who can build their own reports and mostly use Google data.
- Category
- Reporting and white-label
- Starts at
- Free
Self-service is free; Data Studio Pro $9 per user per project per month - Price checked
- Nov 3, 2026 on their pricing page
- Free plan
- Yes
- Website
- Visit Google Data Studio (formerly Looker Studio)
Google product, no affiliate program
Is Google Data Studio (formerly Looker Studio) right for you?
If you nodded at "Agencies and owners who can build their own reports and mostly use Google data", it's worth a look. If not, one of the alternatives below may fit better. The honest move is to try the free plan or trial first, when there is one, before you commit.
See Google Data Studio (formerly Looker Studio)'s current plans
Google Data Studio (formerly Looker Studio) alternatives
- AgencyAnalytics: starts at $20/client/mo. Agencies sending monthly client reports.
- DashThis: starts at $54/mo. Freelancers and small agencies.
- Swydo: starts at €69/mo. Agencies with many clients and few data sources each.
- Whatagraph: starts at €699/mo. Larger agencies.
- Reporting Ninja: starts at $25/mo. Small teams that want cheap reports.
